Introduction When investors evaluate a company, they often want to know one simple thing: how much real cash the business actually generates. One useful metric that helps answer this question is the Price-to-Free Cash Flow (P/FCF) ratio. It shows how much investors are paying in the market for each unit of cash a company produces. What is the P/FCF Ratio? The P/FCF ratio compares a company’s market value to the amount of free cash flow it generates. Free cash flow is the cash